The strategy of a CMO. The execution of an agency. One partner accountable for both.
Attention is rented.
Social currency
is earnedearnedearnedearnedearned
Building social currency for brands that want to lead, not follow.
Less time managing marketing. More time growing your business
Strategy of a CMO.
Execution of an agency.
One partner accountable for both — not a deck from one place and delivery from another.
Businesses people
experience
Experience-led brands, where the experience is the product — not just something people buy from.
Strategy without
execution goes nowhere
And execution without strategy wastes money. Strategists hand over a plan. Freelancers ship without one. We do both.
We think like business
people first
Marketers second. We start with the number the business needs to move, then build the creative that moves it.
The business outcome
More awareness
People who did not know you existed finding out — and remembering.
More demand
Interest that arrives before you have to go chasing it.
More customers
Demand that converts, not engagement that only flatters.
Less on your plate
Marketing off your desk and onto ours. Less time managing it, more time growing the business.
Industries we work in
Home services, hospitality, experiential, wellness, restaurants and Gen Z.
What social currency is
Every campaign should make you more known more trusted more talked about more chosen
Not marketing for aesthetics' sake. That is the whole test we hold our work to.
How we work
1 — You tell us where
the business is going
Not a creative brief. The revenue goal, the constraints, and what is actually in the way.
2 — We build
the strategy
Positioning, audience, and channels — the plan a CMO would write, before anyone opens a design file.
3 — We agree what
success looks like
The numbers we are moving and the date we are moving them by, written down before work starts.
4 — We execute it
ourselves
Content, campaigns, and creative shipped by the same people who wrote the strategy. Nothing handed off.
5 — We report
and adjust
Monthly, against the goal — including the months when the honest answer is that something needs to change.
Questions
Before you get in touchThe short answers
Who is Social Currency Marketing Co.?
Social Currency Marketing Co. is a marketing studio in San Diego, California. We combine senior-level marketing strategy with the creative execution needed to bring it to life — the strategy of a CMO and the execution of an agency, with one partner accountable for both.
Who do you work with?
We work with experience-led brands: businesses people experience, not just buy from, where the experience itself is the product. That includes restaurants, hospitality, wellness, fitness, nightlife, and retail.
What makes you different from a marketing agency or a freelancer?
Strategy without execution goes nowhere. Execution without strategy wastes money.
Marketing strategists hand over a plan and leave you to deliver it. Freelancers can execute but have nothing to execute against. We do both, and we become an extension of your business — helping decide where marketing should go, then doing the work to get you there.
What services do you offer?
Brand strategy, social media management, content production, paid media, and influencer and UGC programmes. Most clients start with one and grow into the others. See the services page for what each one includes.
Why is it called social currency?
Attention is rented. Social currency is earned. It is the trust and attention a brand holds with the people it serves — the reason someone repeats your name. You can buy impressions; you cannot buy that.
Every campaign, piece of content, and brand decision we make has to leave you more known, more trusted, more talked about, and more chosen.
How do engagements work?
Three ways: a monthly retainer for ongoing work, a defined project with a start and an end, or a two-week strategy intensive delivered as a document your own team can execute against.
Do you work with businesses outside San Diego?
We are based in San Diego and much of our production work is local, but strategy, social, and paid media engagements run remotely. Get in touch and we will tell you honestly whether we are the right fit.